No one likes speaking about all of their flaws, their imperfections and dissatisfactory aspects. Our imperfections are exactly what we’re constantly trying to cover up and hide from everyone, not what we’re open to sharing with a broad audience. Yet when writing a blog for a wide, varied audience, it’s important to address imperfections. After all, the most engaging blogs connect with readers in a realistic, open, and honest fashion. As you address imperfections, whether as a broad topic or on a more personal level, it’s important to keep these tips in mind.
Ask Your Readers Questions
One of the best ways to begin a conversation with a stranger is to ask them questions so you can begin to get to know them. This same philosophy applies when you’re writing a blog post – ask your readers a question, and they’ll be far more likely to engage with you. Including questions like “How do you attempt to cover up what you think are your imperfections?” or “In what ways do you make a point to celebrate and embrace your imperfections?” will prompt your readers to comment with their own tips, approaches, and advice. The more they become involved in your topic and conversation, the more you’ll grow your readers.
Address Your Own Flaws
If you’re writing about imperfections, it’s important that you don’t write as though you have no experience being less than perfect. You’re human, just like the readers you’re advising, so don’t be afraid to get personal about your own skin problems. For example, if you’re blogging about stretch marks, why not include some anecdotes about your very own stretch marks? Share how you really feel about your stretch marks, what you’ve tried to hide them or eliminate them, and how you’ve come to terms with them as a potential imperfection. By making yourself human rather than an all-perfect (and unnatural) being, your readers will form a connection to you and truly enjoy your blog better – they’ll see that you have flaws just like everyone else.
Be Conversational in Tone and Topic
Finally, it’s a good idea to keep your writing tone conversational and causal rather than overly academic and fanciful. You want to not only appeal to your readers, but address a difficult topic like imperfections as a friend rather than talking down to your audience. Invite your readers into the conversation by writing in a relatable voice. Remember, most of us don’t enjoy confronting or acknowledging our imperfections, be them physical, emotional, or even personality. A casual approach makes a weighty topic relatable and warm when read.