Writing a blog is not easy. In fact, you have to go through a lot of changes which might take days or weeks before you can publish a blog-worthy content. While you can outsource the creation and maintenance of your blog, the following tips might come in handy in establishing yourself as a credible and trusted blogger.
First of all, you must know your target audience for your blog. In this case, these are people who are into health and fitness. Choosing the right name for your blog should be a top consideration. Taglines, types of font, colors, images and articles in your blog must consistent with the ideas that you want to espouse. Also, using keywords and SEO management can drum up interest in your blog. Ultimately, you want to become a brand, not just a blogger.
Create That Catchy Title and Strategize Your Content
An awesome title that catches the attention of the reader is a great way to retain interest in your blog. You can insert your keywords in the title but try not to overdo it. Follow this up with a short, but concise, introduction. Creating an outline before you start writing your articles is important. This will help you maintain the cohesiveness of your articles. Since you are going to blog about workout supplements, it is important that you are familiar with the products and its ingredients. Do your research. Double-check or triple-check, if you can, the claims of the companies who are selling these products. Try to find scientific evidences that back up these claims. If there are articles that debunks these claims, then cite them up as disclaimers. Just remember to properly credit the authors if you are going to cite them.
Harness the Power of Social Media
Along with SEO management, you can also utilize the power of social media in creating your brand. You can use Twitter, Facebook and Instagram whenever you are promoting products in your blog. You can use these platforms to alert your followers if there are new articles that have been posted in your blog. You can also create your own mailing list by using an email automation software. Placing a prominent sign-up form within the pages of your blog, be it at the sidebar or at the bottom of each article, can attract new subscribers to your blog.